LeBron James He switches allegiances.
On Friday, the outlet, citing sources familiar with the deal, reported that the Los Angeles Lakers star would become the face of Mountain Dew’s „Rise Energy“ drinks line, adding that the sponsorship could also bring about a company-wide integration with James’ Blaze pizza chain.
Representatives of PepsiCo, Coca-Cola, and James did not immediately respond to FOX Business’ requests for comment.
James signed with Coca-Cola in 2003 when he was the first overall pick at the time.
In 2014, the beverage group gave James his signature Sprite drink called „Sprite 6 Mix by LeBron James“, which also included his own campaign of ads and commercials featuring MVP for four times.
Front Office Sports said Friday that its deal with Coca-Cola ended in September.
Coca-Cola moved to the Front Office: „The LeBron contract came at a time when he and The Coca-Cola Company were actively reviewing all of its resources to ensure that they were investing in places that would ensure long-term growth.“ „After many discussions with LeBron and his team, we mutually agreed to separate.“
PepsiCo replaced Coca-Cola as the official food and beverage partner for the NBA and WNBA in 2015 – a deal that ended Coke’s nearly 30-year partnership with the NBA.
In capturing a larger share of the beverage market space, PepsiCo also became a player in the energy drinks division when it acquired Rockstar last March in exchange for $ 3.85 billion.
Ross Weiner, who founded the iconic energy drink company with $ 50,000 of his own money, He told FOX Business While the move will make Rockstar a „global brand of great strength“.
„My legacy will be safely with [PepsiCo]Winner added.
Meanwhile, James – who recently signed a two-year extension with the Los Angeles Lakers – also signed a life-long contract with Nike in 2015 that could raise $ 1 billion in career earnings before shooting the final NBA basket.
James is also a major player in Hollywood with his various TV, film, and content deals across his production company, Springhill Entertainment, Uninterrupt, and other group projects.
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